JSON-LD schema markup is machine-readable data that describes entities and relationships on a page. It can help compatible systems interpret facts that are also visible to visitors, but it does not guarantee inclusion in an AI answer.
The schema types that matter most for AI visibility
Organization schema can identify your business name, description, URL, and contact information in a standard format.
Product/Service schema can describe product features, offers, and reviews when those details are present on the page.
FAQPage schema can represent visible question-and-answer content. Use it only when the page and eligibility requirements support it.
HowTo schema can represent visible tutorials and step-by-step processes on eligible pages.
Where to add it
All schema should go in a <script type="application/ld+json"> tag in the <head> of your pages. The AgentReady dashboard can auto-generate the right schema for your business and show you exactly where to paste it.
Verifying your schema
After adding schema, run a new audit in AgentReady to see how your scores change across engines. Google's Rich Results Test and Schema.org's validator can also verify the syntax is correct.