ChatGPT may show links or source references in some answer experiences. Whether a page appears can vary by the user's prompt, product mode, model, location, and the sources available at the time.
How ChatGPT sources content
OpenAI offers multiple ChatGPT models and search experiences, and their source behavior can change. Check the sources shown in the specific response you are evaluating instead of assuming that every answer searched the live web.
Content types that get cited
- Comparison pages: Publish accurate, dated comparisons that explain scope and tradeoffs
- FAQ pages: Answer real customer questions in clear language that is visible on the page
- Named feature pages: Give important capabilities stable pages with specific descriptions
- Third-party references: Monitor independent sources for accuracy and follow each platform's review policies
The content structure that works
- Lead with a clear, definitive statement (avoid wishy-washy language)
- Identify the product and the question being answered early on the page
- Lead with a concise answer, then add evidence and detail
- Use subheadings that mirror how people ask questions ("How does X work?" "What is X used for?")
What to avoid
Avoid claims that cannot be verified from the page or an identified source. Clear scope, dates, and evidence make content easier for both people and automated systems to evaluate.